News | Stay Informed with Company and Industry Updates

Free SP Tools Kit with every AT6 & UT10

Buy a Segway Powersports AT6 or UT10 at a participating dealer this September and take home a bonus SP Tools - 90pc 4x4 Tool Roll Tool Kit valued at $650*!

Spring Sale Event – FINISHED

From paddock to post, our machines deliver the performance, reliability and muscle Aussie farmers count on and with up to $2,000 off during our Spring Sales Event, there’s never been a better time to upgrade your workhorse.

Super Villain SX20T Set to Tackle Iconic Vegas to Reno Off-Road Race

Following a solid performance at the Best In The Desert Silver State 300, the Segway Factory Racing team is gearing up for their biggest challenge yet—the legendary Vegas to Reno desert race. Behind the wheel of the high-powered Segway Super Villain SX20T, driver Jacob Zuccone and co-driver Samantha Rode are ready to push the limits.

Desert Sand Colourway now Available on UT6 Pro & Navigator

Same hardworking UTV. Same serious performance. Now in a tough new finish that’s built to handle dust, mud, and long days on the farm – and easily spotted by the aerial team when you’re out in the paddock. Whether you're moving loads, checking fences or towing gear, the UT6 in Desert Sand delivers on reliability and durability – with a clean, low-maintenance look that makes sense for life on the land.

Segway Super Villain SX20T Clinches P1 at the BITD Silver State 300

Segway, known for redefining personal mobility, partnered with Evolution Powersports to achieve a historic milestone at the Best in the Desert Silver State 300. Just a few short years after entering the powersports market in 2019, the all-new Segway Super Villain SX20T lined up for its first desert race – as part of one of the most renowned racing series in the U.S.

A New Era in Off-Road Racing

Segway Powersports is making waves in the off-road racing scene with the debut of the Super Villain SX20T at the 2025 Best In The Desert (BITD) Silver State 300. This collaboration with Evolution Powersports (EVP) marks a significant milestone in high-performance side-by-side (SxS) racing.

Instant Asset Write Off – Ends June 30 (2025)

In the demanding world of Australian agriculture, having reliable, high-performing equipment is crucial to maintaining productivity and profitability. The Australian Government’s Instant Asset Write-Off scheme presents a golden opportunity for farmers to upgrade their machinery — including ATVs (All-Terrain Vehicles) and UTVs (Utility Task Vehicles) — to enhance operational efficiency while benefiting from significant tax deductions.

2025 Segway Powersports Dealer Conference & Demo Day

Earlier this year, Segway Powersports Australia proudly hosted our 2025 National Dealer Conference at the picturesque Marnong Estate in Victoria — and what a weekend it was.

Villain Cup 2024: A Triumph of Power, Precision, and Adventure

Relive the excitement of Villain Cup 2024, where the Villain SX10 showcased its power across five gruelling races. Discover the highlights and what’s next for Segway Powersports.

Mega Sale

Get ready Australia, as we announce huge savings across our class-leading range for our Mega Sale promotion! Until 31st October 2024, we are offering up to $3,000* off the RRP of your favourite Segway Powersport Vehicles!

Segway experiences record growth in Q1

Get ready Australia, as we announce huge savings across our class-leading range for our EOFY promotion! Starting April 18th and running through to June 30th, 2024, we are offering up to $2,000* off the RRP of your favourite Segway Powersport Vehicles!

Ride now, pay later

With our “Ride Now Pay Later“ initiative, you can get straight to work on a Segway Powersports vehicle today and experience class leading power, safety and technology, all while enjoying the convenience of 90 days deferred payments*.

DirtWheels Magazine Crowns Segway Villain ‘UTV of the Year’ Winner!

Segway Villain Earns Coveted "New UTV of the Year" Award from DirtWheels Magazine. This prestigious accolade underscores the Villain's exceptional performance, design and groundbreaking features, captivating enthusiasts and experts alike.

ATV Tyres: How to Choose the Best Tyres For Your 4-Wheeler

Choosing the right ATV tyres is essential to ensuring the performance of your quad bike and the success of your day.

ATV Safety: Essential Practices and Courses for Safe Riding

Explore essential ATV safety practices and courses with Segway Powersports. Elevate your ATV experience with our expert safety insights.

The Segway Powersports Guide to Farm Bikes

Segway Powersports offers a range of farm bikes tailored for modern farming needs. Read our guide and choose the perfect model for your farm.

How to Choose the Best Farm Quad Bike for Your Hobby Farm

Explore Segway Powersports' range of the best farm quad bikes, designed for every hobby farm need. Dive into our guide & make an informed choice!

UTV Buyer’s Guide

UTV stands for utility terrain vehicle and is sometimes referred to as a side-by-side, or a utility side-by-side. Like quad bikes, UTVs are designed for getting off-road over rough and rugged terrain and are equipped with solid suspension, chunky tyres, and enough ground clearance to roll over rocks and other obstacles.

Accessory Offer – Get up to $2,000 Worth of Accessories!

Get up to $2,000* retail value worth of accessories and upgrade your ride with Segway Powersports! From October 17th to December 31st, 2023, we're offering up to $2,000 of bonus accessories when you purchase from selected models across the Segway Powersports range! Our farm-ready class-leading models are designed & engineered to conquer the toughest terrains and take your farming operations to new heights.

ATV Buyer’s Guide

A farm ATV is one of the most important pieces of equipment you will invest in, and for many farmers becomes their go-to vehicle for getting work done around the property. But what should you look for when buying a new ATV?

Segway Powersports Australia Shines at Henty Field Days 2023

Segway Powersports impressed at Henty Field Days with their rugged ATVs, UTVs, and SSVs, making farm life more efficient and enjoyable.

Segway Powersports ATVs and UTVs: Tough Enough for the Aussie Gold Hunters?

As prospectors and members of the Poseidon Crew on the hit show Aussie Gold Hunters, Brent Shannon and Ethan West know better than anyone the importance of a powerful and reliable vehicle when they're on the hunt for riches.

2023 Snarler AT6 Range

The most advanced Quad Bike just got even better! The Snarler AT6 S (short wheelbase, 1-seater) and Snarler AT6 L (long wheelbase, 2-seater) ranges have been updated, making them even better so you can get the job done with confidence.

Nollsie has some 4 wheel fun

Segway Powersports Australia have been involved with Nollsie on a few different projects over the years and we were more than happy to help him on his quest to find a vehicle that would tackle the terrain on and around his property. Gary and the team at Salt Creek Motorcycles in Ballina organised delivery of the Segway AT6 for us and Nollsie took to it like a duck to water

3.99% Finance Offer

Low Rate Finance Offer on the Villain 1000! Fear No Place with Segway Powersports feature-packed Villain 1000. To celebrate the successful release of the Segway Powersports SSV Villain range into Australia, we have a great low rate finance offer on the powerful, and game-changing Villain SX10 range! In addition to the Government's instant asset tax write off incentive, when you purchase a Villain SX10 (in any variant) between 10th August and 30th September 2022, you can finance your new SSV unit with a low 3.99% PA** comparison rate!

EOFY Tax Time Savings

The Segway Powersports EOFY Sale is on! To celebrate the successful release of the Segway Powersports SSV Villain & UTV Fugleman range into Australia, we are offering you a great EOFY deal on the powerful, and game-changing Villain SX10 and Fugleman UT10 range!

EOFY SALE

To celebrate the successful release of the Segway Powersports Quad Bikes into Australia, we are offering you a great EOFY deal on the game-changing Snarler Quad Bike range! In addition to the Government's instant asset tax write off incentive*, take advantage of an additional $500 off the AT6 S & AT6 L line-up when you order before June 30, 2021.

Segway Powersports Australia

Segway Powersports has launched new gas-powered SxS and ATV off-road vehicles. Urban Moto Imports is the official distributor for Australia and New Zealand.

Segway Powersports Collection

The new Segway Powersports ATV and UTV collection is set to rival industry giants Polaris and Can-Am with fully outfitted off-roaders. The lineup consists of Segway’s Snarler 570, Snarler 1000 ATV, Fugleman 570, Fugleman 1000 Utility UTV, and Villain 1000 Sport UTV.

Segway Unveils New Lineup at EICMA

It’s official – the Segway Powersport's ATV and UTV models have been unveiled to the public at the Milan Motorcycle Show in Italy (otherwise known as EICMA).

ATV Range

UTV Range

SSV Range

Latest News

Segway Powersports

Free SP Tools Kit with every AT6 & UT10

Spring Sale Event – FINISHED

Super Villain SX20T Set to Tackle Iconic Vegas to Reno Off-Road Race

Desert Sand Colourway now Available on UT6 Pro & Navigator

Segway Super Villain SX20T Clinches P1 at the BITD Silver State 300

A New Era in Off-Road Racing

Instant Asset Write Off – Ends June 30 (2025)

2025 Segway Powersports Dealer Conference & Demo Day

Villain Cup 2024: A Triumph of Power, Precision, and Adventure

Mega Sale

Segway experiences record growth in Q1

Ride now, pay later

DirtWheels Magazine Crowns Segway Villain ‘UTV of the Year’ Winner!

ATV Tyres: How to Choose the Best Tyres For Your 4-Wheeler

ATV Safety: Essential Practices and Courses for Safe Riding

The Segway Powersports Guide to Farm Bikes

How to Choose the Best Farm Quad Bike for Your Hobby Farm

UTV Buyer’s Guide

Accessory Offer – Get up to $2,000 Worth of Accessories!

ATV Buyer’s Guide

Segway Powersports Australia Shines at Henty Field Days 2023

Segway Powersports ATVs and UTVs: Tough Enough for the Aussie Gold Hunters?

2023 Snarler AT6 Range

Nollsie has some 4 wheel fun

3.99% Finance Offer

EOFY Tax Time Savings

EOFY SALE

Segway Powersports Australia

Segway Powersports Collection

Segway Unveils New Lineup at EICMA